A documentary that investigates the psychological effects of everyday social media use while exploring how our influencers deal with the fame, money, hate and obsession that comes with it.
Public Figure is an exploration of our society’s increasing obsession with social media. The insightful documentation of social media use and addiction invites the viewer to question if what we see online is reality or a complete delusion.
As it closely examines the addictive tendencies caused by social media, the film follows the lives of our established Instagram influencers around the globe -
Beginning in New York and continuing through Los Angeles, Toronto, Vancouver and South Africa.
Throughout our travels, our influencers shows us how they’ve transformed their lives into “enterprises”, while voicing their concerns on the addiction. Clinical psychologists and counselors inform us about the short-and long-term effects of social media
While some use their social media success to inspire, promote a cause, or market their business, Public Figure allows us to reflect on our personal social media use, while questioning how our society perceives reality.